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Maximize your global impact. Leverage Ilmiya's robust, worldwide infrastructure to reach learners everywhere, allowing you to focus entirely on your core mission: transforming students' lives.
Nunito Bold is the signature typeface for all our headlines - it's custom-made exclusively for Ilmiya. Use this distinctive font to capture attention and make a powerful, on-brand statement. Let's apply it thoughtfully and with unmistakable style!
We use Nunito Bold for prominent, concise headlines, left-aligned lists, and sentences ending with "ILMIYA." Gradual reduction required for very large headings (above 80 pt/px) as the text size increases.
Varela Round is our go-to typeface for longer text blocks. We also use it in marketing when headlines exceed 10 words.
We use Atkinson Hyperlegible Next for all body text, subheadings, and headlines longer than 10 words. We use Atkinson Hyperlegible Next Bold for the following prominent elements:
Focus on what you do best—changing students'
lives. Go borderless!
Focus on what you do best—changing students'
lives. Go borderless!
Focus on what you do best—changing students' lives.
Go borderless! Expand your impact with ILMIYA’s global
infrastructure, designed to help you reach.
To achieve a harmonious relationship between our logotype and primary headings, we mandate the use of the Atkinson Hyperlegible Next typeface.
This specific pairing is essential, as Atkinson Hyperlegible Next provides the necessary contrast in both weight and scale.
When used in conjunction with the logotype, Atkinson Hyperlegible Next should always be set in a light weight. To maintain optimal visual balance and hierarchy, the headline size should ideally be scaled to 1.5 times the x-height of the logotype, though the maximum permitted scale is 2 times the x-height.
Regarding your design instructions for Atkinson Hyperlegible Next and Atkinson Hyperlegible Next Bold:
Content Rewrite: Any text set in Atkinson Hyperlegible Next Bold should be converted to lowercase.
Alignment: The content should always align left.
Where ILMIYA take you?
Focus on what you do best—changing students' lives. Go borderless!
When setting content in Nunito Bold, please ensure the word "ILMIYA" is always set in lowercase ("ilmiya"). A faster way to generate the complete logotype in Feather Bold is by simply typing a tilde.
Focus on what you do best—changing students' lives. Go borderless!
Our main headline font, Atkinson Hyperlegible Next Bold, is the perfect choice for grabbing attention and making a strong statement. This clear, accessible typeface is unique to ILMIYA's visual identity.
Don't use Nunito Bold, Varela Round, or any typeface other than Atkinson Hyperlegible Next. Stick to the approved brand font for consistency.
Don't use body text at a size equal to or larger than the primary headline font. Supporting text must always be visually smaller than the main headline.
Don't center, right-align, or justify any text. Our brand standard requires strict left alignment.
Do use Atkinson Hyperlegible Next Bold as the primary typeface for all headlines and content intended to grab attention.
Do use Atkinson Hyperlegible Next thoughtfully and consistently to reflect the clear, accessible, and unique visual identity of ILMIYA.
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